Melissa Harden

Online Marketing Director at Blue Compass Interactive.

As the Online Marekting directior, Melissa Harden helps clients understand the power of online marketing and create a strategy to improve current online branding efforts.   Content With content being the biggest pull in SEO factors, Melissa's writing background gives our clients an advantage. Melissa has written content for several websites and continues to write articles for several industries fro SEO, social media, and online branding purposes.     SEO & SEM As most of industry, when Melissa was in college, SEO and SEM was not a course nor close to a degree. By attending trainings for Google products and annual SEO conferences while immersing herself in SEO research and testing, Melissa has the background that delivers results when it comes to online marketing.  Online Branding The term online branding can mean several things to several people, but to Blue Compass, Online Brand reflects the authority over ones brand - what is being said, reviewed, shared, talked about, etc. The more a brand claims itself online, the more a brand has the ability to control what is said about it online. 

Online Marketing Director at Blue Compass Interactive

August 2008 - Present | Des Moines, Iowa

As online marketing director, I am always immersed in search engine optimization (SEO), social media, local SEO, mobile SEO, PPC campaigns, conversion rate optimization (CRO) and other online marketing methods. I provide results-driven metrics that indicate and enhance performance from online marketing initiatives. From determining an approach and the use online marketing techniques, I coordinate overall strategy for clients' sites. Versed in back-end development strategy and project management, I am able to help determine new technical SEO advantages that may require front-end or back-end development necessities.

BHG.com Producer at Meredith Corporation

October 2007 - August 2008

As a web producer at Meredith, I assisted the web editorial staff in placing content and interactive applications on BHG.com, Parents.com and Fitness.com. As a web producer, the focus was to implement content in correct formatting for web, using HTML, placing in images, and coordinating on-page SEO.

Iowa State University

Concentration: English